What is a UTM parameter?

UTM (Urchin Tracking Module) parameters are tags you add to the end of a URL. They allow analytics tools like Google Analytics to track exactly where your traffic is coming from (e.g., 'Newsletter' or 'Facebook Ad').

How do I use UTM links for Google Ads?

Simply enter your landing page URL, set 'google' as the source, 'cpc' as the medium, and your campaign name. Pixedra generates the code automatically for you to paste into Google Ads.

What are the 5 UTM parameters?

The 5 standard parameters are: utm_source (where traffic comes from), utm_medium (how it comes, e.g., email), utm_campaign (name of promo), utm_term (keywords), and utm_content (to differentiate ads).

Advanced UTM Builder & Campaign URL Generator

Stop guessing where your traffic comes from. Create custom, trackable URLs for your Google Analytics campaigns in seconds.

The Fastest Way to Track Marketing Campaigns

Stop using messy spreadsheets. Pixedra’s UTM Builder helps digital marketers, agencies, and content creators generate error-free tracking links for Google Analytics 4 (GA4) in seconds.

Why Marketers Bookmark This Tool

Unlike the standard Google URL builder, Pixedra is built for efficiency:

Saved Presets (Local)

Tired of typing `facebook` and `cpc` every single time? Set them as your default. We save your preferences in your browser so they are ready when you return.

Auto-Lowercase Enforcement

Google Analytics treats `Email` and `email` as two different things. Our tool can automatically convert your tags to lowercase to keep your data clean.

Real-Time Preview

See your URL update instantly as you type. No need to click "Generate" ten times.

Supported Platforms for Campaign Tracking

Our URL Builder works perfectly with all major advertising and social platforms. Use the One-Click Presets above to instantly configure tags for:

Google Ads (GAds): Track PPC campaigns efficiently.
Facebook & Instagram Ads: Monitor ROI from Meta campaigns.
LinkedIn Ads: Essential for B2B tracking.
TikTok & Pinterest: Great for tracking "Link in Bio" traffic.
Email Newsletters: Compatible with Mailchimp, Substack, and ConvertKit.

Understanding UTM Parameters (Cheat Sheet)

If you are new to marketing, here is how to use the standard tags:

Campaign Source (utm_source)

Where is the traffic coming from?

Examples: google, facebook, newsletter, twitter.

Campaign Medium (utm_medium)

How was the link sent?

Examples: cpc (Cost Per Click), email, social, referral.

Campaign Name (utm_campaign)

Why does this link exist?

Examples: summer_sale, black_friday, onboarding_sequence.

Frequently Asked Questions

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